I asked 12 APM companies about the future of APM

Application Performance Monitoring (APM) was first introduced in the late 1990s by companies such as Precise (acquired by Symantec, spun off and then acquired by Idera), Wiley Technology (acquired by CA Technologies) and Mercury Interactive (acquired by HP Software Division). Started with

APM equipment continued to be acquired by large vendors into the 2000s. Then over the past decade, the APM market has become very competitive, with major vendors – DynaTrace, AppDynamics (now owned by Cisco), CA Technologies (now owned by Broadcom), New Relic, SolarWinds and others – who helped catalyze APM has helped

I asked 12 leading and emerging APM companies for their views on the future of APM in 2020 and beyond, and their role in shaping it. Read their answers below.

Today, APM solutions are evolving to address the transformation of the way applications are built, distributed and accessed. Over the past year or two, I’ve seen over a dozen of our customers signing up with APM giants or with other solutions such as Instrumental, Datadog, Apoptix, Site24x7, Raygun, and others.

The Rise and Future of APM Markets in 2020 and Beyond

With the recent APM business acquisitions by Cisco, Broadcom, SolarWinds and others, application performance monitoring and management has gained even greater attention and space for additional competitors seeking APM, leaders in 2020 and beyond .

That’s why I decided to ask some of these leading and emerging APM companies for their thoughts on the future of APM in 2020 and their role in shaping it.


With regard to the future of APM, what will application performance monitoring and management look like in 2020 and beyond, and how will your company help shape the future of APM?


(Till now 10 out of 12 APM companies have asked, replied)

“As business landscapes evolve and application complexity increases, Technology professionals will increasingly take advantage of APM tools To achieve high-level business goals. This is due to a greater focus on customer-centricity and the idea that downtime, poor connections, and slow performance can all equate to business losses. Integrating robust APM tools presents an opportunity to transform any business and create a strong competitive advantage, which we can expect to see more of in 2020 and beyond. SolarWinds will continue to address the complexities of APM in a way that very few people can-Through our deep connection and commitment to technical professionals and by offering easy-to-use, cost-effective solutions.”

Denny Lecompte
General Manager, Application Management, orion

,Clients are all moving to distributed systems – containers, microservices and serverless functions are becoming more common. as a result it will be needed Clever way to collect all errors and high latency traces, tie seamlessly data that can be accessed through underlying infrastructure metrics, logs, browsers, mobile devices, IoT devices and put it in the same pane of glass, With all the telemetry data in one place, vendors can not only show correlations but also suggest root reasons for speeding up MTT.R for developers. ,


Brad Menezes

Director, Product Management – datadog

“APM expands to include more functionality within IT, Ops and Business: APM will become more open and integrated, enabling different teams to choose best-of-breed solutions and integrate easily for better insights , as APM application delivery becomes more network centric. Depends on integration with SaaS and the cloud – the network is the computer, APM will be more crowded and AI-powered So that organizations can detect, fine-tune and optimize their applications in real time. Crowd-sourced datasets enable end-to-end system performance prediction with better modeling and APM will focus on end-user and network transformation as infrastructure continually changes to meet business needs Is. ,

Jason Leiblich
founded by, exoprise

“We’ve certainly seen The trend towards cloud-based network monitoring software, As a software company, it is important to keep pace with the times and the market. Looking forward into 2020, we fully expect Netcrunch to Cloud as well as AI capabilities. Remote investigation will also play a major role in the future Development of Netcrunch. We doubt others will follow suit.”

Brian Wysocki
marketing Specialist, AdRem Software

“Application Performance Monitoring (APM) is becoming more actionable and more practical. At Raygun, we’ve put together a modern APM offering that gives developers answers rather than just clues. Traditional APM solutions are great at giving you hints that Where are the performance bottlenecks, but Raygun takes things a step further, showing what the code was doing under the hood including all the methods and queries. Future APM tools will also leverage more on AI and machine learningKeeping in mind the highest value improvements you can automatically make to deliver a superior digital experience to your customers.”

Nick Harley
Product Director, ray gun

“APM will continue to optimize log management, infrastructure and network monitoring as well as with SIEM products. As a result, this integrated observability solution will provide visibility across the full stack, from apps to infra and even user experience. This, combined with the power of application-specific metrics, will allow RevOps and BizOps teams to have the data analysis tools they need to make better business decisions.Sematext full stack observability solution, going beyond the 3 traditional pillars of observation with Sematext Cloud Will help shape the future of APM. Combines logs, metrics, trace and real user data to provide you with actionable insights rapidly.,

otis gospodnetic
CEO and Founder, semitext

“AIOPS By adopting an AIOPS approach, supported by machine learning and AI, APM will move beyond monitoring and gain the ability to understand what is happening, but also to automatically drive the right intelligent action. Integrated, cross-stack visibility – Monitoring of major cloud platforms moving towards a native approach (ie not through extensions) will become a critical requirement. The scale of data ingestion becomes paramount – The rise of IoT means there are far more devices and data than there are people, with the number of global devices connected to the IoT expected to reach 75 billion in 2025.

John Rakowski
Senior Director Product Marketing, App Dynamics

“APM will continue to play a major role, but the importance of actually finding the root cause of a problem will increase. And to find that root cause it will be necessary to Fuse information from APM tools with information from IT infrastructure monitoring tools To uncover where the potential problems and bottlenecks lie in the stack. Thus APM tools would need to offer this functionality or be integrated with IT infrastructure monitoring tools and vice versa. For example, at CheckMK we plan to integrate with APM tools to help our customers’ operations and development teams jointly identify the true root cause more quickly.

Jan Justus
CEO, checkmk.com

“Architectures and languages ​​go in and out like jean jackets and skinny jeans. A steady march ahead? Developers — not sys admins and IT departments — are more in charge of their apps’ performance than ever before.” We see APM focusing on the developer, Binding problems to a subset of customers experiencing specific line-of-code, git commit and performance issues. ,

Derek Haynes
co-founder, Scout APM

“Application Performance Monitoring (APM) has come a long way since the advent of the digital transformation, and we are seeing more and more adoption of SaaS based APM tools. I think the future of APM lies in this Serverless APM support, APM support in container orchestration and microservices, and AI based data correlation in infrastructure and network layers, At Site24x7, a SaaS based monitoring tool, we already have a full blown APM solution that helps the DevOps team in troubleshooting performance issues in any application across all layers. Support for Serverless APM is already rolling in and we will be ready to meet the demands of the market.

Rajalakshmi Srinivasan
product Manager, Site24x7 APM

The future of APM and what to look forward to

APM has become more important due to the increase in the complexity of the application environment. This added complexity makes it even more important for APM to avoid performance degradation. In addition, APM tools also need to be accessible to more people than ever before. This means that tools have to be designed to adapt to the specific needs of individual roles within DevOps teams. There are some major developments coming in the APM market, some of these are…

Handling Big Data, Crucial to APM’s Future

How big is big data? There is no official size for what is classified as big data. Basically, big data is data sets that are too large for traditional APM tools to process and/or analyze.

For example, the total number of containers or nodes that need to be monitored, the number and throughput of log files, the amount of API communication, etc. are all rapidly increasing the amount of data that the APM tool has to process. As such, APM solutions must find ways to process increasingly complex data, from an explosive array of software infrastructures, underlying hardware, virtual layers, and vast networks.

Artificial Intelligence and Machine Learning with APM

AIOps stands for “Artificial Intelligence for IT Operations” which includes, but is not limited to: automation, performance monitoring and incident correlation. Today, APM companies must adopt an AIOps approach. Which means, using artificial intelligence (AI) and machine learning to gain real-time insights and rapidly automate IT operations.

We shouldn’t settle for solutions that only monitor performance – provide graphs and dashboards but leave it up to you to find the solution. Instead of AI, you get actionable recommendations and automation.

Machine Learning and Big Data are the two main aspects of the AIOps platform. The goal, through automation, is to gain continuous insights that provide actionable analytics for improvement and improvement.

The Future of Digital Experience Monitoring (DEM) and APM

Digital Experience Monitoring (DEM) prioritizes user-experience by identifying how first-party systems and third-party services affect the end-user experience.

As defined by Gartner: “Digital Experience Monitoring (DEM) is an availability and performance monitoring discipline that supports the optimization of the operational experience and behavior of a digital agent, human or machine, as it interacts with enterprise applications and services.” For the purposes of this assessment, this includes Real User Monitoring (RUM) and Synthetic Transaction Monitoring (STM) for both web and mobile based end users.

It is wise to monitor not only application performance, but also end-user experience as the methods and technology used to access applications continue to expand, thus affecting their digital experience.

Message to APM Companies: Keep Small Businesses and Startups in Mind!

Last week, I received the following email from a client who has been a loyal customer of one of the APM giants for the past 4 years:

Hi Hayden, 

I'm thinking it'd be worth ditching [company name removed] for a lower cost APM alternative. Lately, I feel [company name removed] hasn't been very helpful in our diagnosis of issues and it's expensive (currently $250/mo ) and they've removed important features we used to use (e.g. disk, network, process tracking). Let me know if you disagree. Do you have any alternative APM's you'd recommend? You had previously recommended an alternative, but i can't find/remember what that was?

Two that I've found so far are: 
1. https://scoutapm.com/info/pricing
$99/mo for 288k transactions per day

2. https://raygun.com/new-relic-alternative
$79/mo for 250,000 traces/month
$199/mo for 1,000,000 traces/month

A lot of these are priced by number of transactions or traces per day or month.

As application performance monitoring and management continues to evolve and improve, APM companies will be wise to ensure they remain accessible and valuable to both enterprise and small business customers alike. With the explosion of IoT (Internet of Things) and the emergence of 5G and other technologies, over the next decade we will see many startups and small businesses needing large-scale and advanced APM solutions like never before! That said, it is very clear, that in the near future, every size and type of APM customer will have many great APM solutions to choose from!

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